The first attraction is the inspiration by shades of color of Gemstones. Fascination number one: Color spectrum is so mesmerizing and astonishing which goes beyond the imagination. Wonderful colors spanning from the rich hues of rubies, emeralds and sapphires to the milky color flashes of opulent opal. From Tanzanite's blue, Amethyst’s violet and to mystical allure of Onyx. The sparkle of color is as sophisticated as the people that wear them.

The power of Gemstones is not just as skin deep as just color. The ancients attributed mystical powers to each stone, and believed that many of them could cure specific ailments. Even today many gemstones are used in all sorts of healing methods.

Besides healing purposes, the idea that Gemstones contain special powers is further developed to a tradition that certain gemstones are associated with times of the year as well as associated the time of year of a person’s birth with certain characteristics, and thus giving rise to the prevail of Birthstones, and fashion jewelry which is using birthstones as the design theme is very popular and well received over the world.